Audience Research

We conducted audience research to get an insight into the minds of the audience. I compiled a questionnaire for  members of the class (the audience) to fill out to help gain knowledge of their understanding. The questions asked the age and sex of each member and their favourite genre of film; favourite film; favourite actor/actress; how often they watch films; if their favourite actor influenced their film choice; if trailers influenced their film choice and what they wouldn't want to see in a film.


From the results it is clear to see that older actors are preferred, most people watch films weekly and trailers influence 100% of the audience surveyed. To improve my readings I would obviously survey a wider range of people. We have tried to incorporate some of the audiences values into our opening sequence but struggled to add in horror or rom-com element, the audiences 2 favourite genres. We did manage to incorporate action into our sub-genre of spy films, but older actors were hard to bring into the project.

Audience Research Results